More "where do ideas come from?"

Simple strong idea by JK Keller

Dead simple to do with a bit of liquify and warp on Photoshop. This is another one of those ideas that has 'ad campaign' written all over it. I'm feeling Land Rover maybe? Intelligent suspension?

Dry old information, made beautiful

Where do ideas come from?

The internet is basically an ad machine. Like any machine, you need to learn how to use it well. It is becoming increasingly difficult to conceal the source of your inspiration. Once upon a time, you hoped that nobody had been to 'that' bookshop. Now everyone has access to everything so it's a lot harder to appear really fresh. Maybe it's just a peer to peer problem? It does take the shine off things a bit when you see stuff and think, 'oh yeah, that was on that design blog last week' et voila' the next day it's on a poster site with a few minor alterations, headline and packshot basically. We're all guilty of it to one degree or another. The better way round seems to be leaving your desk, finding something in the real world, then looking it up on the internet afterwards. Boy do we spend a lot of time sat at our desks. It shouldn't be a desk job! One thing's for sure, regular people looking at the ads definitely won't be bothered. 

Nice book by Pascal Blanchet

Makes me think of those 50's American public information cartoons set in Yosemite where a family would be out camping and a smug male narrator would highlight the do's and don'ts of setting up camp in bear country.

Living in the Future

Dave Trott and I often talk about living in the future.

Take now for instance.

Being a space geek lite I’ve downloaded the NASA App to my iPhone. I click on the touchscreen to see where the space station is. Up comes Google Earth and it tells me that the Space Station is over South America heading East into the North Atlantic.

Then I see that they are in the middle of a space walk which I can watch on NASA TV.

So now I’ve got the real time position of the Space Station on my iPhone while I’m watching live TV from space. And of course they are broadcasting the astronauts talking to mission control.

Talk about living in the future.

40 years ago a third of the Earth’s population watched Armstrong step on to the moon. Today the future is so commonplace that nobody gives a monkey’s about what I’m witnessing.

So what the f*%k have I got to do to get a 25 x 4 mono press ad to be noticed?

Time lapse photography

This guy is awesome. He did this series between 1992-1994, but it looks wonderfully contemporary. Quick, somebody think of an idea and commission him to do an ad campaign.